Sport In Profile UK Issue 07 | Page 9

champions of charity The Sir Bobby Robson foundation a great man's legacy Sir Bobby Robson launched his charity in 2008 and described it as “like being at the helm of a team again.” What he called his last and greatest team. He became so passionate about it that, despite being very ill, Sir Bobby spent his last 18 months doing all he could to raise funds to help others facing cancer. He said he hoped it would become his legacy. The Foundation funds projects within the Newcastle upon Tyne Hospitals NHS Foundation Trust that directly benefit cancer patients from across North East England and Cumbria - and which also contribute significantly to international research into the disease. Sir Bobby always said ‘when’ not ‘if’ we beat cancer. He believed, with us all pulling together, we will find more effective ways to detect and treat the disease. Liz Luff recently took the time to tell us more, saying, “We’ve been able to fund incredible work thanks to the money that continues to come in. Thankfully the support remains there for what we are doing which is fantastic.” “We’re also pushing for more and more cutting edge equipment to make sure that we continue to build and help people in the future. We always use the analogy that in a football team you need everyone playing a role or else you will not succeed. I always think of the foundation as the strikers, everybody is equally important and we’re at the front pushing all the time. “Our ethos is what we can do about a problem and it’s all about finding a solution to the challenges we face. That is an extension of Sir Bobby and his views and he continues to be the touchstone of what we are doing. “As we don’t fundraise we never know what is around the corner. United Carlton got in touch with us about the special night that they had in place with the Eagles and invited us to be involved. It’s these things that come up for us that are wonderful. “There are so many small events as well such as social club events and coffee mornings for example which also play a vital part in our fundraising. The sheer volume of relatively small donations has allowed us to push the boundaries of cancer research. “We have crossed the £8 million mark having started as an idea around the kitchen table and will continue to work to ensure that the most effective ways possible to detect and treat Cancer are available.” To make a donation, view messages of support, or for more information please visit: www.sirbobbyrobsonfoundation.org.uk or donate by sending a cheque to Sir Bobby Robson Foundation, Sir Bobby Robson Foundation, Charitable Funds Office, Peacock Hall, Royal Victoria Infirmary, Newcastle upon Tyne NE1 4LP. Thank you to Sport In Profile UK for donating this space to support the Sir Bobby Robson Foundation. It is greatly appreciated. Newcastle upon Tyne Hospitals NHS Charity (Reg. 1057213) www.sirbobbyrobsonfoundation.org.uk www.sportip.biz 9