Sport In Profile UK Issue 03 | Page 24

CHESHIRE PHOENIX PRO BASKETBALL Your Housing Group, proudly sponsors The Cheshire Phoenix Basketball Team Your Housing Group is one of the UK’s largest social housing providers with over 32,000 homes across the North West, Yorkshire and the Midlands. As well as a wide range of homes for social and affordable rent, Your Housing Group also provides homes for sale and shared ownership as well as Extra Care housing for the over 55’s and sheltered and supported accommodation for For more information about Your Housing Group older people and young adults. contact Your Response, our award-winning customer contact centre on: 0345 345 0272 www.yourhousinggroup.co.uk Visit: year and so they will be determined to perform well. Good displays will also help to encourage more of the local community to get behind the side, helping them to gain exposure for the good work that they have been doing on and off the court. The club is committed to playing an important role in their local area and one example of this is the partnership recently announced with Essar Oil UK which is looking to give primary schools a variety of healthy living messages. They have always focused upon their Health Education Programme at local schools and reached over 1000 pupils in the Chester and West 24 ISSUE 03 Its three little words that make us different… Passion, Pride and Creativity Cheshire area in their first year. The partnership ensures that every year 5 and 6 pupil in Ellesmere Port Primary Schools will be offered a chance to join the Hoops 4 Health programme. The programme itself involves some of Phoenix’s professional players using basketball to convey positive health messages including the importance of keeping physically active and promoting all aspects of a healthy lifestyle. The partnership was launched at Elton Primary School with pupils being introduced to players Mike DiNunno and Demond Watt. Speaking to www. cheshirephoenix.com after the launch, John Lavery, Head of Community for the Phoenix said, “The pupils had a great afternoon, meeting the players, hearing the health messages and joining in with the activities. We also made sure that they had tickets to come and watch the Phoenix in action, and join the ever growing band of Phoenix supporters.” Cheshire Phoenix has been doing some fantastic work both on and off the court in recent times and there is much to admire about the superb set-up that they have in place. Hopefully they will be able to keep up the good work that they have been doing for many years to come.