Sport In Profile UK Issue 02 | Page 4

SHEFFIELD SHARKS SHEFFIELD SHARKS “ Yuri Matischen, Chairman of the Sheffield Sharks, came to Sheffield in 1988 to help stage the 1991 World University Games and ended up spearheading one of Britain’s most successful men’s basketball clubs, the Sheffield Sharks. Firstly established as an amateur club in 1991, Matischen and the successful Women’s and Wheelchair Clubs were at the heart of the Sharks’ development. The big step came in the 1994-95 season when the club enticed music mogul and sports fan, Chris Wright (Chrysalis Records) to invest in the club and purchase a British Basketball Premier League franchise. The journey had begun! In its first year, the Sharks rose to instant stardom with Head Coach Jim Brandon, (a former NBA draft pick), amazingly winning the League and Cup double in the Sharks’ first season. “No one had predicted it”, said Matischen, who at the time was the General Manager of the Sharks, “and it set a standard we have fiercely tried to maintain over two decades!” The Sharks, playing out of televised venues such as Ponds Forge, Sheffield Arena and for the last 8 years, the superb English Institute of Sport, have made the club into a strong and youthful brand with its own junior programme. “Not many realise that basketball, between the ages of 1425, is England’s second most played team sport behind 4 ISSUE 02 In its first year, the Sharks rose to instant stardom with Head Coach Jim Brandon, (a former NBA draft pick), amazingly winning the League and Cup double in the Sharks’ first season. “ A huge legacy of The Games were fantastic indoor facilities that inspired business and sports enthusiasts to develop new sporting teams within the City. Basketball was one of them.