SPLICED Magazine Issue 04 April/May 2014 | Page 34

SPLICED Issue 04\r\n\r\nTHE LEGO JACKER\r\n\r\nInstagram profile\r\n\r\n@Legojacker\r\nLegojacker was born on a tropical\r\nisland on the equator. It was here he\r\nfirst discovered Lego and the joyous\r\nritual of new Lego every Christmas.\r\nLike all plastic addicts he would\r\nspend many hours building things\r\nwith Lego, but did not like to follow\r\nthe instruction books. When he was\r\n12 he moved to Australia and forgot\r\nabout his Lego. Fast forward two\r\ndecades, and a chance encounter with\r\na large box of Lego on Christmas eve.\r\nAfter tinkering with toy photography\r\nhe started Legojacker on Instagram\r\nlate 2011 and was featured as a\r\nsuggested user by Instagram in mid\r\n2013. Since achieving this very minor\r\ninsta-celebrity status, he has been\r\nusing his love of tiny plastics for\r\nhighlighting important causes and\r\ntrying to get free stuff. When he is\r\nnot photographing plastics he works\r\nin arts marketing.\r\nYou live in Melbourne, Australia but you have\r\nthousands of followers on Instagram from\r\nall over the world - was this something you\r\nconsciously built up, or did it just happen?\r\nDo you think Lego is a common interest for\r\nmany people?\r\nI started the Legojacker idea about two and a\r\nhalf years ago but the popularity of Legojacker\r\nreally took off when Instagram featured me as\r\na suggested user back in April 2013. My page\r\nwent from a little over 2k to 25k in a month. I\r\nthink that\'s when other “grammers” started to\r\ntake notice.\r\nThe Legojacker name came from the idea\r\nof \'hijacking\' everyday situations with plastic\r\ntoys. For me, there is a beautiful simplicity\r\n\r\n34\r\n\r\nISSUE 04\r\n\r\n