SPJIMR-PGDM 2013 | Page 15

Architecture
Course

Semester II

1
1
0.5
0.5
1
6
0.5
1
1
1
1
1
0.5
6

Cluster-II
(23-Dec-13 – 01-Mar-14)

1
1

Cluster-I
(25-Oct-13 – 21-Dec-13)

Credit

„
„
„
„
„
„

Credit

Corporate Finance - I
Information Technology in Business
Marketing Management - II
Negotiation Skills
People & Performance - III (HRM)
Decision Making Science
Credits

„ Business Policy & Strategy
„ Corporate Finance - II
„ Ethics in Business (spread across semester) &

1
1
1
0.5
0.5
1
5

1
1
1.5

Science of Spirituality (1 + 0.5)
„ International Business
„ Current Thinking in Management (Learnings from

1
0.5

Academic Conclave)
„ Optional Common Elective (1.0 Credit)

Credits

5

Assessment & Development of Managerial & Administrative Potential (ADMAP) - Credits 3.5

Course

Credit

Abhyudaya - Credits 1.5
Comprehensive Exams (27-Feb-14) - Credits 2
DOCC (Social Project) (3-Mar-14 – 12-Apr-14) - Credits 3
Business Consulting Project - Credit - 0.5
Course
Credit

Credit

Marketing

1.0
1.0
0.5
0.5
0.5
0.5
0.5
1.0
1.0
0.5
0.5

Consumer Behaviour
Product Management
Strategic Brand Management
Sales & Distribution Management
Strategic Marketing & Industrat
Simulation
„ Marketing Execution
„ B2B Marketing
„ Rural Marketing + Organisation
perspective
„ Retail Shopper Marketing
„ Market Research
„ Pricing
„ Marketing Models
„ Marketing Communications
„ Marketplace Ethnography
„ Social Media Marketing
„ Media & Entertainment Marketing
„ Capstone Project
„
„
„
„
„

1.0
0.5
0.5
1.0
1.0
0.5
0.5
1.0
1.0
1.0
0.5
1.0
1.0
1.0
1.0
0.5
1.0

Common Electives

1.0
1.0
1.0
1.0

Semester IV (27-Oct 14 - 07-Mar 15)

(7 Credits to be taken)
1.0
New Venture Creation
1.0
Entrepreneurial Marketing
1.0
Managing New Business Initiatives (MNBI)
1.0
International Economics
1.0
Global Competitiveness & Sector Analysis
1.0
Gita in Management
1.0
Key Account Management
1.0
Services Management
1.0
CRM - Evolution from 1.0 to 2.0 to 3.0 CRM
International Business Strategy and Planning 1.0
1.0
Blue Ocean Strategy
1.0
Advance Competitive Strategy
1.0
Marketing Engineering
1.0
Customer Acquisition
1.0
Supply Chain Management
1.0
Banking, Financial Institutions and Markets
1.0
Data Warehousing & Data Mining
1.0
Contemporary Leadership Practices
1.0
International Marketing
1.0
Relationship Marketing
1.0
Lean Manufacturing
1.0
Course of Independent Study
1.0
Services Marketing
1.0
Marketing Analytics
1.0
Business Analytics
1.0
Financial Markets & Econometrics for
1.0
Finance
„ Workshop on Innovation & Qualitative
1.0
Research
„ Course of Independent Study
1.0
Consulting Minor
„ Management Consulting
1.0
„ Micro Economics of Competitiveness
1.0
„ Game Theory
1.0
„ Critical Thinking
1.0
2.0
Red Book
1.0
Special Field Exam
Total Credits in 1st Ye ??(??)Q????
???????????e???(??)????Q???????????????????(??+?x+?x+?x+?x+?x+?x+?x+?x+?x+?x+?x+?x+?x+?x+?x+?x+?x+?x+?x+?x+?x+?x+?x+?x+?x+?x((??????????????????????????????????????????????????????????????????????????????????????????((