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Introducing
New Grenada Tourism CEO
Petra Roach
A Long-standing Tourism Executive , the New CEO Will Chart a New Course for Grenada ’ s Tourism Industry and Product
The Board of Directors is pleased to confirm the appointment of Petra Roach as the new Chief Executive Officer of the Grenada Tourism Authority ( GTA ). Ms . Roach brings an incredible amount of expertise to this position , having previously served in the Barbados Tourism Marketing Inc . ( BTMI ) for the last 27 years .
During her tenure at the BTMI , Ms . Roach held various positions , including Vice-President of Marketing and Sales for the United Kingdom , Director of Sales and Marketing for the USA , Global Head of Markets and interim CEO . She successfully elevated the Barbados brand to its current heights and has been instrumental in Barbados ’ increase in airlift . Her in-depth knowledge of both marketing and the tourism industry will be a welcomed skillset to her new role at the GTA .
The Board of Directors of the GTA recognizes the importance of international marketing expertise and powerful relationships and contacts within the tourism and airline industries as a requirement for the role of
CEO . In this position , Ms . Roach will lead the destination throughits pandemic recovery process , placing an emphasis on innovative and competitive marketing campaigns , in what is surely to be an exciting and game-changing time for Grenada ’ s tourism .
“ Petra is a recognized leader in the tourism sector , and we are thrilled she has agreed to take on the challenge the GTA has presented her ", said GTA Chairman Barry Collymore . “ This is a huge win for Grenada , Carriacou , and Petite Martinique as we saw the urgent need to have someone with not only the understanding of the Caribbean marketplace , but with the skillset to help lead our unique destination through recovery and start a new chapter for our tourism product .”
“ I feel honored to lead the team as GTA ’ s new CEO and be tasked with pushing forward GTA ’ s success during these challenging , but equally exciting times ” said Roach . “ I also look forward to working with all of the industry stakeholders , as we collectively chart a dynamic upward course for the destination ”