$ 8.4
$ 122.9
$ 148.9
$ 196.7
$ 219.5
Casinos are not the only companies with brands , loyalty programs or the ability to comply with regulations .
The UK experience might suggest the following for the US :
� Online is incremental to land-based . � Casinos can compete successfully ( look at New Jersey and the United Kingdom ) � US online regulation should be strict , as it is for land-based gaming , but licensing should be fairly open to encourage competition , innovation and growth . 1
Atlantic City Experience
The model established in New Jersey allows online wagering to be conducted by – and for – Atlantic City casino licensees to adults living in the state . Online gaming in the state commenced in the fourth quarter of 2013 , with high expectations . 2 The results to date have shown steady growth , as seen in the following chart :
$ 250
New Jersey Internet gross gaming revenue ($ M )
$ 200 $ 150 $ 100 $ 50
$ - 2013 * 2014 2015 2016 LTM May 2017
* NJ Internet gaming began 11 / 26 / 13
Source : New Jersey Division of Gaming Enforcement , Spectrumetrix
That model has clearly demonstrated that online and land-based gaming should be linked at the proverbial hip to engender mutual benefit and to best advance public policy in the state .
Earlier this year , Caesars Entertainment – the largest operator in Atlantic City – offered the following facts to support the notion that online gaming can be an important marketing channel to support land-based gaming :
� “( The ) poker market in land-based casinos has grown since the onset of online poker .”
1
Email from Gideon Bierer , June 20 , 2017 .
2
Bob Jordan , “ Atlantic City casinos roll the dice with online games ,” Asbury Park Press , Nov . 22 , 2013 . https :// www . usatoday . com / story / news / nation / 2013 / 11 / 22 / atlantic-city-launches-online-gambling / 3673285 /
Observing 15 th Anniversary of SIGHT 4