$ 8.4
$ 122.9
$ 148.9
$ 196.7
$ 219.5
Casinos are not the only companies with brands, loyalty programs or the ability to comply with regulations.
The UK experience might suggest the following for the US:
� Online is incremental to land-based. � Casinos can compete successfully( look at New Jersey and the United Kingdom) � US online regulation should be strict, as it is for land-based gaming, but licensing should be fairly open to encourage competition, innovation and growth. 1
Atlantic City Experience
The model established in New Jersey allows online wagering to be conducted by – and for – Atlantic City casino licensees to adults living in the state. Online gaming in the state commenced in the fourth quarter of 2013, with high expectations. 2 The results to date have shown steady growth, as seen in the following chart:
$ 250
New Jersey Internet gross gaming revenue($ M)
$ 200 $ 150 $ 100 $ 50
$- 2013 * 2014 2015 2016 LTM May 2017
* NJ Internet gaming began 11 / 26 / 13
Source: New Jersey Division of Gaming Enforcement, Spectrumetrix
That model has clearly demonstrated that online and land-based gaming should be linked at the proverbial hip to engender mutual benefit and to best advance public policy in the state.
Earlier this year, Caesars Entertainment – the largest operator in Atlantic City – offered the following facts to support the notion that online gaming can be an important marketing channel to support land-based gaming:
�“( The) poker market in land-based casinos has grown since the onset of online poker.”
1
Email from Gideon Bierer, June 20, 2017.
2
Bob Jordan,“ Atlantic City casinos roll the dice with online games,” Asbury Park Press, Nov. 22, 2013. https:// www. usatoday. com / story / news / nation / 2013 / 11 / 22 / atlantic-city-launches-online-gambling / 3673285 /
Observing 15 th Anniversary of SIGHT 4