Spectacular Magazine (June 2014) Vol 1, Issue 3 | Page 33

AT&T TO BUY DIRECTV FOR $48.5 BILLION IN MOVE TO EXPAND CLOUT WASHINGTON, DC – On Sunday May 18th AT&T agreed to buy satellite television operator DirecTV for $48.5 billion. With the acquisition, AT&T becomes the latest telecommunications giant seeking to establish an even greater reach. The acquisition is just the latest in a quickly consolidating telecommunications industry. Comcast agreed in February to buy Time Warner Cable for $45 billion, a bid to become the country’s dominant provider of cable TV and high-speed Internet access. That merger is still facing regulatory review. And Sprint, which is controlled by the Japanese telecom company SoftBank, plans to merge with T-Mobile USA, creating a serious rival to Verizon and AT&T. AT&T is hoping to make pay-television another pillar in its sprawling business, which already includes telephone, mobile and broadband service. By acquiring the country’s biggest satellite television operator, AT&T would gain more clout in negotiating licensing deals with television programmers. It would also get an instant lift to its international business with the addition of 18 million DirectTV subscribers in Latin America. The acquisition would also bring to AT&T DirecTV’s existing content at a time when AT&T has made video services a priority. DirecTV’s offerings include the National Football League’s “Sunday Ticket,” and minority stakes in the Game Show Network and MLB Network. It would also help get AT&T into new markets like video and data services inside airplanes, home security offerings and mobile data for cars. In addition to the financial benefits, AT&T tried to cast the deal as a benefit to rural consumers who are currently have no access to AT&T’s broadband service. Along with television, DirectTV sells satellite broadband connections, although the service can be a bit slow. Additionally, AT&T tried to make the deal more palatable by promising to honor net neutrality for three years. AT&T said that it planned to bundle its new acquisition’s services with existing offerings like broadband Internet and cell phone service. BUSINESS EVERYTHING YOU NEED TO KNOW ABOUT THE END OF (INTER)NET NEUTRALITY WASHINGTON, DC - It may be the end of the Internet as we know it. That was the reaction from consumer advocates and some websites after the Federal Communications Commission announced new rules governing Internet service on Thursday May 15th. The rules effectively put an end to net neutrality, or the idea that all web traffic should be treated equally. The FCC insists, however, that the new rules would not harm Internet users. In a blog post that same day, FCC Chairman Tom Wheeler said there had been “a great deal of misinformation” about the proposal, which he said would not permit “behavior harmful to consumers or competition by limiting the openness of the Internet.” Here are some key points to understand regarding the changes: What is net neutrality and why is this happening? Net neutrality is the idea that your Internet provider must treat all Web traffic equally. A court decision in January struck down FCC rules meant to ensure that Internet providers do not discriminate by blocking or slowing certain content. That decision opened the door for Internet providers like Comcast and Verizon to cut deals with content providers, which would pay to stream their content in an Internet “fast lane.” After the ruling, the FCC said it would revise its rules. That’s what happened on May 15th. Internet content they want, when they want and how they want,” the company said in a statement. The FCC said these deals would still be fair because Internet providers would be required to reveal how they handle traffic, how much they charge companies for access to fast lanes, and whether they’ve given preferential treatment to their own content. That last part could become especially important as Internet providers are increasingly becoming entertainment companies. AT&T said this week it plans to launch a new online video service. Comcast owns NBC Universal, which includes 30 cable networks, 26 local TV stations and part of the streaming service Hulu. Internet providers would be required to act in a “commercially reasonable manner,” according to the FCC, which will vote on the proposed rules later this year. What could that mean for me, in English, please? First off, the web could get more expensive. The impact on the average Internet user will likely not be felt right away. But over time, websites would probably pass on to consumers the costs of paying for highspeed access. In addition, it could become difficult to view certain websites owned by companies that can’t afford to pay for access to an Internet fast lane. On top of Internet users potentially paying more, they would also be more confused. Under the proposed rules, people would need to make sense of