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The market is split by products and geographies. Products comprise skin care, hair care, oral care, and others. Skin care led in terms of demand and surpassed USD 2.5 billion in 2013. Hair is estimated to grow at nearly 9.8 percent CAGR during 2014 to 2020. Oral care captured 13 percent shares in 2013 and should undergo high growth. Its shares could be attributed to escalating gum diseases.
The geographies are Asia Pacific, North America, Europe, and rest of the world. North America reigned in the recent past and has regional prospects in Mexico. Europe and Asia Pacific followed North America and were pushed by customer inclination and advanced products. The worldwide organic personal care market is mainly characterized by product innovations.
Some of its players are L’ Oreal; The Body Shop; Aveda Corp.; and Amway. Few companies have introduced ayurvedic substances; like clove, tulsi, lemon, neem, etc.
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