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The market is split by products and geographies . Products comprise skin care , hair care , oral care , and others . Skin care led in terms of demand and surpassed USD 2.5 billion in 2013 . Hair is estimated to grow at nearly 9.8 percent CAGR during 2014 to 2020 . Oral care captured 13 percent shares in 2013 and should undergo high growth . Its shares could be attributed to escalating gum diseases .
The geographies are Asia Pacific , North America , Europe , and rest of the world . North America reigned in the recent past and has regional prospects in Mexico . Europe and Asia Pacific followed North America and were pushed by customer inclination and advanced products . The worldwide organic personal care market is mainly characterized by product innovations .
Some of its players are L ’ Oreal ; The Body Shop ; Aveda Corp .; and Amway . Few companies have introduced ayurvedic substances ; like clove , tulsi , lemon , neem , etc .
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