Sudip Saha , managing director and co-founder of FMI , overviews a growing trend in personal care In the realm of personal care and beauty , innovation is a constant driver of change , reshaping the products required for our daily use . One of the most significant recent developments is the rise of waterless cosmetics . These products offer a concentrated , potent alternative to traditional beauty items .
COSMETICS & PERSONAL CARE
Revolutionising beauty with waterless cosmetics
Sudip Saha , managing director and co-founder of FMI , overviews a growing trend in personal care In the realm of personal care and beauty , innovation is a constant driver of change , reshaping the products required for our daily use . One of the most significant recent developments is the rise of waterless cosmetics . These products offer a concentrated , potent alternative to traditional beauty items .
As the industry faces rising scrutiny over its environmental footprint , waterless cosmetics present a promising solution . By reducing water usage , minimising packaging waste and lowering carbon emissions , waterless cosmetics not only meet the growing demand for effective and convenient beauty products but also align with the urgent need for sustainability .
In recent years , waterless cosmetics have emerged as a ground-breaking innovation in the beauty industry , promising not only efficacy and convenience but also significant environmental benefits . This trend is also gaining traction among consumers who are highly conscious of sustainability and the ecological footprint of their personal care routines .
Advantages of waterless cosmetics
Traditional beauty products often contain water as a primary ingredient , sometimes accounting for up to 80 % of product volume . Waterless cosmetics rely on alternative bases , such as botanical extracts , oils and powders . This category includes a wide range of products , from cleansers and moisturisers to shampoos and make-up .
The shift towards waterless formulations is propelled by several factors , including the hunt for more potent ingredients , extended shelf life and a fall in the product ' s overall environmental impact . By eliminating water , these products often require fewer preservatives and can offer a more concentrated , effective formula .
One of the primary benefits of waterless cosmetics is their potency . Without the dilution effect of water , active ingredients are more concentrated , potentially offering better results . For example , waterless serums and moisturisers often contain higher concentrations of beneficial compounds , such as vitamins , antioxidants and botanical extracts , providing more direct benefits to the skin .
Water in cosmetic formulations can promote the growth of bacteria and fungi , thus necessitating the use of preservatives to ensure product safety . Waterless products , by contrast , are less susceptible to microbial contamination , which can significantly extend their shelf life . A reduced need for preservatives is not only beneficial for skin health , reducing potential irritation , but also for the environment , as fewer chemicals are used and subsequently washed away into water systems .
The compact nature of waterless cosmetics makes them ideal for SEP / OCT 2024 SPECCHEMONLINE . COM
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