COSMETICS & PERSONAL CARE
and hair , all led by the study of neuroscience , microbiomes and biotech
• Incorporating technology that tackles stress and anxiety , both internally and externally , into psycho-dermatology products where active ingredients , textures and scents are key
• Using protective technologies by applying pollution and blue light protection into skincare , makeup and haircare products via ingredients that maintain the integrity and balance of the skin microbiota
Science-backed beauty
Not surprisingly in these times , the trend is to look for hope for better . One small way consumers do that is by purchasing science-backed , results-driven beauty products they are confident will provide the effect they are looking for when they glance in the mirror . Interest is growing in products like skincare that works on a deep cellular level and protects against cellular aggressors , and moisturisers that work deeper into the skin . Shoppers want to be able to trust that what they are spending their money on is going to make a difference for their appearance and well-being . Innovation opportunities for R & D teams in this area include :
• Utilising high-tech ingredients grown in the lab for new skincare solutions , such as biotech actives that go beyond skin-deep to target genes , plus fermentation-derived ingredients
• Understanding the circadian cycle that harmonises the body ’ s rhythms with nature ’ s cycles to offset the impact of lack of sleep and hormonal changes in the skin
• Advancing the connection between skincare and makeup to help consumers to spread formulations evenly and easily , while improving long-term skin health . Familiar ‘ hero ’ ingredients from skincare will be at the forefront of formulations
The beauty of simplicity
Increasingly , consumers have zero tolerance for unsustainable habits ,
‣ time in front of a computer screen or device . As a result , we anticipate that the beauty industry will take on a new role as health provider , providing products and routines that support physical and emotional restoration . For example , beauty products that offer wellness in innovative ways , like adaptogen-rich products and biotech that tackles stress , will gain in popularity . Innovation opportunities for formulators as self-care becomes a habit are :
• Utilising technology that explores the impact of psychological and physical stress on skin cells , along with its effect on the skin
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