LinkedIn audience: a senior, commercially focused professional audience with strong enterprise representation.
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Audience profile
LinkedIn audience: a senior, commercially focused professional audience with strong enterprise representation.
78 % |
45 % |
47 % |
senior / manager-level + |
commercial roles |
large enterprises |
Geographical insight:
Region |
% of Total |
India |
35 % |
Europe including UK |
32 % |
North America |
17 % |
Other |
16 % |
17 %
16 %
32 %
35 %
Sector insight:
Sector |
Share |
Chemical manufacturing— broad |
44 % |
Pharmaceuticals & life sciences |
18 % |
Chemical distribution & trade |
10 % |
Agrochemicals & crop protection |
7 % |
Commodity & raw-material chemicals |
7 % |
Biotechnology & bio-based chemicals |
6 % |
Polymers, plastics & synthetic materials |
4 % |
Coatings, Adhesives, Sealants & Elastomers |
2 % |
Personal-care & cosmetic products |
1 % |
Energy & fuel chemicals |
1 % |
|
10 % 7 % 7 % 6 %
4 % 2 % 1 % 1 %
|
18 % |
44 % |
Job role insight:
Role group |
Share |
Commercial, sales & business development |
45 % |
Operations, procurement & supply chain |
16 % |
Technical, R & D, engineering & product |
14 % |
Marketing, media & communications |
8 % |
Other specialist functions |
17 % |
over 4,000 followers and growing!
Engagement
Total LinkedIn Followers over 4,000 LinkedIn Forum over 8,000
Audience insight:
The LinkedIn audience reaches professionals across Europe, North America and India, connecting advertisers with established and growing chemicals markets. Commercially focused and senior-led, it spans chemicals, pharma and distribution, reaching professionals involved in supplier selection, product development and commercialisation.
Source notes: LinkedIn analytics supplied by Speciality Chemicals Magazine and based on identified followers. Data analysed June 2026. Percentages are based on the relevant profiled total. Data to be used as a guide only.
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