|
Magazine and digital edition
● Issue-based authority
● Print / digital ads, sponsorship, advertorial
|
E-newsletter
● Direct audience reach
● Banners, product news, content promotion
|
Website
● Always-on visibility
● Banners, sponsored articles, landing pages
|
LinkedIn
● Campaign amplification
● Posts, launches, event support
|
|
Sponsored content
● Credibility and education
● Technical articles, interviews, features
|
Webinars and roundtables
● Lead generation
● Registrations, Q & A, follow-up
|
Event distribution
● Buyer moments
● Show issues, partner platforms, bonus copies
|
White papers
● Inform and educate
● Innovate and demonstrate expertise
|
Print magazine |
Every two months |
Authority, launch visibility, event issues |
Display ads, cover packages, advertorials, issue sponsorship |
Digital edition |
Included in e-newsletter and available to download 24 / 7 |
International shareability, clickable ads |
Digital display, sponsor banners, e-magazine sponsorship |
E-newsletter |
Every two weeks |
Direct traffic, product updates, event reminders |
Header / content banners, e-newsletter focus, sponsored links |
Website |
Always-on or campaign-led |
SEO, content hosting, landing-page traffic |
Banners, sponsored articles, feature hubs, landing pages |
Event distribution |
Pre-show / atshow / post-show |
Trade-show visibility |
Bonus copies, event issues, partner platforms, interviews |
4 |