If your own negative reviews fall under any of these categories , they might stir your patients ’ sense of justice or empathy enough to leave you a glowing review in response .
If you consider bad reviews as constructive criticism , you can use them to help you improve your practice .
4 Insight
When I ’ m making a decision on something that matters to me — whether it ’ s a new yoga mat or a new doctor — I tend to read a variety of reviews . While I value the feedback in positive reviews , I usually read a few comments in the negative reviews , too . These comments tend to be more detailed and can give me a sense of the worst-case scenario .
Negative reviews provide insight that can help potential patients manage their expectations and make the right decision for them .
It can also provide you with valuable data and insights on your patients ’ experiences . If you take the time to carefully read and understand their negative feedback , you can then evaluate what you ’ re doing , identify the problem , and make the necessary changes in your practice .
In my experience , most criticism stems from mismatched expectations and miscommunication . If that ’ s the case , explore ways that you and your staff can communicate with your patients more
clearly so that patients fully understand what to expect from their dental care .
If you consider bad reviews as constructive criticism , you can use them to help you improve your practice .
Ernie Cote is a business owner , digital marketer , sales leader , and public speaker who shares his expertise on marketing for the dental industry . As the CEO of Bullseye Media , LLC , he has helped hundreds of dental practitioners achieve their branding and practice growth goals . For more , please visit onlinedentalmarketing . com .
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