Special Issue 2022 | Page 21

views a friend , an actor , or a public figure to gain perspective on a situation through which they have walked . Listeners enjoy the laughter in each episode as well as the thought-provoking commentary on life and purpose .
Managing Dental Drama . Dr . Reena Kuba and I started this podcast in August of 2021 with one singular goal in mind – to expose dentists to a podcast that felt genuine . We desired for dental practice owners to laugh , to feel connected , and to potentially pick up an idea or two . The episodes are filled with reallife stories of real dental drama and how Dr . Kuba and I handled the drama . The relevant and practical topics range from “ The Art of Retaining Good Employees ” to “ The Marriage of Dentistry and Insurance Ending in Divorce .”
Harvard Business Review Ideacast . With over 600 short episodes , HBR Ideacast has an episode for every type of listener . Titles like “ Inside Companies that Get the Purpose-Profit Balance Right ” and “ Why Some Companies Thrived During the Pandemic ” simply speak to dental practice owners . Business leaders and professors weigh in on a variety of business topics , leaving behind little gems of information for dental practice owners .
Social Media Marketing with Michael Stelzner . Social media marketing is a puzzle that often leaves practice owners confused or frustrated . Many lament , “ I went to school for dentistry , not marketing .” Yet , social media impacts dental businesses . This podcast provides over 500 short episodes packed with practical social media marketing advice . Episodes like “ How to Reduce Your Facebook Ad Costs ” and “ Growing An Instagram Following That Converts ” force practice owners to jot down a couple of the great ideas mentioned by industry experts .
With the wealth of free information , opinions , and stories available in podcast form and with the ability to maximize void time , podcasts are an excellent way for dental professionals to be encouraged , inspired , and excited for improvement . Simply pick an episode and get started !
Bethany Petty is a practice management consultant that breaks the mold . In an effort to remove herself from the abrasive consultant persona , Bethany spent time receiving Masters degrees in Adult Education and in Health Communication , which enables her to present information in a way that dentists and team members understand and appreciate . Her unique approach customizes her suggestions and training to fit the personality and goals of the practice . Rather than approaching each practice with the same “ Fix-It Guide ,” she evaluates the practice , talks with team members , and listens to the dentist before making any suggestions . Bethany has a legacy of dental professionals in her family , and she has had the privilege of helping her father to build , manage , and maintain a successful family practice . With the heart to serve dentists , she has made a difference in practices all over the DFW Metroplex . For more information , visit www . hellobethany . com . For continued COVID-19 practice support , subscribe to Bethany ’ s online platform practicehappy . co .
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