P R O F I L E
Stop Googling Yourself
and other digital marketing tips for dental practitioners
Q : Wait , why do you think I should stop Googling myself ?
I know , it ’ s tempting , and it ’ s completely normal to be curious about where you rank and how you appear via search results . After all , being easy to find online makes it easy for potential patients to find their way to your dental practice . However , the results that you see when you do a Google search are not necessarily the same results that another person sees — even if you both use the exact same search words .
Q : Why don ’ t I see my practice ( or see it rank higher ) when I Google myself ?
Google serves you custom content based on your user data . It uses information about you , your online behavior , and real-time data ( like your GPS location , browser , wi-fi connection , and devices ) to try and determine what you might want to see . For example , if you click on something often , Google thinks you ’ re interested in it . The more you click on something , the more often ( and higher up ) you will see it appear in your results . When you take all these factors into consideration , it makes sense why a potential patient ’ s search results might look different than yours ( or appear in a different order , even if you both use the exact same search phrase .
Q : How can I make sure I show up in potential patients ’ search results ?
The short answer : SEO ! The longer explanation is that SEO stands for search engine optimization , which is the practice of continually optimizing your website so that the right people can find it . With SEO , you can shape your website ( according to Google ’ s algorithm ) so that it appears closer to the top of your potential patients ’ search results .
Ernie Cote
Owner & CEO
At Bullseye Media , we have in-house SEO experts that use industry-leading tools to determine your potential patients ’ search results . We then use that data to optimize your marketing efforts , resulting in a better search ranking and increased visibility .
Q : How quickly will I see results from SEO ?
Effective SEO takes time , but you should start seeing results in a few months . There ’ s a process behind the SEO magic . Google uses bots to crawl through billions of web pages and index them . For your website to appear in the search results , it has to be indexed and crawled repeatedly to build trust over time . That ’ s why SEO doesn ’ t provide overnight results . You need to prove your credibility and improve your findability .
Q : When should I implement a SEO strategy ?
FOR MORE INFORMATION ( 888 ) 506-9817 onlinedentalmarketing . com ernie @ bullseyemediallc . com
Visit our website to find out which of the five growth stages your practice falls under . Be sure to drop by our blog ( https :// onlinedentalmarketing . com / blog ) where we demystify digital marketing for the dental industry .
If you haven ’ t already started optimizing your website for search engines , you ’ re already behind . But the good news is that you can start now ! Our marketing team can optimize your site so that it includes keywords that build your online authority , and we can update your site with fresh , relevant content on a regular basis . The bots love seeing that ( and so do your human patients ). Appearing in a Google search costs nothing ( let ’ s hear it for organic marketing !) but the right SEO efforts behind that successful appearance do require an investment ( and patience ). It takes a few months to begin seeing results , and it can take as long as 6-12 months to see considerable improvement .
Q : If I stop Googling myself , how do I know where I stand on search results ?
Cote : At Bullseye Media , we ’ ll “ show you the receipts !” Whenever you get the urge to Google yourself , ask us for the data instead . We ’ ll be happy to share information about your new leads , how they found your website , and how they engaged with your site once they get there . Our reports are full of valuable information that you can leverage to get the most out of your digital marketing spend ._
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