S.pdf Sense Issue one | Page 40

A FINE DROP OF Glenfiddich One of the main reasons for their success is arguably their world famous triangular bottle. It’s also used for their ‘Grant’s’ blend and was first introduced in 1957 to distinguish the Well, they had to - for a long time Glenfiddich was the logical next step for people ‘upgrading’ from blends, but these days there’s some serious competition in malts. brand from other whiskies on the shelves of liquorists. Well, you can’t argue with results. That being said, when I tried my first Glenfiddich in the 1980’s it thought it was a good whisky - but that was because I was used to drinking affordable blends like Teacher’s. Glenfiddich was founded in 1886-1887 by the company / family that still owns it; William Grant & Sons. It took a Lagavulin for me to go mad about malt whisky in the early 1990’s. In those days Glenfiddich was still marketed as a ‘pure malt’ and they paled in comparison... Fortunately, the ‘90’s seem to have been a particularly difficult decade for Glenfiddich. Bottlings from the 1960’s and 1970’s that I’ve tried were much better than the generic stuff they bottled in the 1990’s. During the early noughties of the 21st century they’ve released more batches and bottlings that have convinced me that they have found the way up again. When they first started production at Glenfiddich they didn’t use purpose built material; the old stills from Cardow distillery - nowadays known as Cardhu - were considered good enough at the time. At the time of the big whisky ‘boom’ of the late 19ty century they operated as Glenfiddich Distillery Co. In 1963 Glenfiddich released their single malt as an official bottling for the first time (and probably the first distillery to actually do so). This turned out to be a massive succes; in 1964 they sold around 4,000 cases but just a decade later (1974) the sales had already grown to some 120,000 cases. Glenfiddich managed to build their malt whisky into a real brand’ - and they were the first to do so. Their pioneering work created ‘single malts’. By 1980 Glenfiddich had a grand total of 29 stills which didn’t operate in ‘pairs’ like at many other distilleries. At the time Glenfiddich ran 11 wash stills and 18 spirit stills, both gas and coal fired. If my data is correct Glenfiddich has reduced the number of stills significantly since then. In 2000 they ran five wash stills & eight spirit stills. These 8 spirit stills are unusually small compared to other Scotch whisky distilleries. The world famous Glenfiddich distillery isn’t just the birthplace of the best known ‘brand’ of single malt whisky. With a production capacity of more than 10,000,000 litres of alcohol per year ‘Fiddich is ‘the giant ‘ of the industry. William Grant also owns the Balvenie and Kininvie distilleries, as well as the recently opened Ailsa Bay. The distillery is located in the bustling town of Dufftown in the heart of Banffshire. Other distilleries in the immediate area are its sister distilleries Balvenie and Kininvie, as well as Convalmore, Dufftown, Glendullan, Mortlach and Pittyvaich. Wow, the town runs on whisky!