S.pdf Sense Issue one | Page 30

Vertu Constellation > Constellation is a modern smartphone that combines all of Vertu’s expertise in fine materials, craftsmanship, technology and services. Its sleek, contemporary form has been designed and engineered to appeal equally to male and female customers. Vertu Chief Executive Officer, Massimiliano Pogliani, said: “This is a vibrant time for Vertu. This is our second major product launch of 2013 and it helps define a clear segmentation strategy which identifies distinct product lines in the Vertu portfolio. This will broaden Vertu’s appeal, attracting new customers to the brand as well as increasing the choice for our existing global customer base.” Vertu’s Head of Total Product ٙ