SEARS
SEARS CHef CHallenge
The Sears Kenore branding was looking to engage customers with their new line of high-end Kenmore appliances . They asked us to build a large-scale experience to activate the cooking community . This social campaign consisted of a microsite for overall collaboration , chef blogs and Facebook pages , live streaming video , tiwitter accounts for all of the chefs , dynamic contest voting , as well as interactive games and prizes . The challenge put 24 professional chefs in competition with a chance to win money for a charity in their home city . The contest engages consumers to vote for their favorite chef and learn about the Kenmore brand ! Engagement was over 1,000,000 consumers and over 70,000 live streams of the finals .