SEARS
SEARS CHef CHallenge
The Sears Kenore branding was looking to engage customers with their new line of high-end Kenmore appliances. They asked us to build a large-scale experience to activate the cooking community. This social campaign consisted of a microsite for overall collaboration, chef blogs and Facebook pages, live streaming video, tiwitter accounts for all of the chefs, dynamic contest voting, as well as interactive games and prizes. The challenge put 24 professional chefs in competition with a chance to win money for a charity in their home city. The contest engages consumers to vote for their favorite chef and learn about the Kenmore brand! Engagement was over 1,000,000 consumers and over 70,000 live streams of the finals.