Glaucoma PSA
Prevent Blindness , 2013
Nonprofit client , Prevent Blindness found an under-served need in educating African-Americans over 40 on their increased glaucoma risk . Through the “ Live Right . Save Sight ” campaign , they identified media opportunities , and hired us to produce a targeted public service announcement . The 60-second PSA promotes a proactive approach to eye health combined with early screenings . Voice and on-screen messages received a compelling boost with the gracious participation of TV personality and real-life doctor , Lisa Thornton . click TO View Video