Glaucoma PSA
Prevent Blindness, 2013
Nonprofit client, Prevent Blindness found an under-served need in educating African-Americans over 40 on their increased glaucoma risk. Through the“ Live Right. Save Sight” campaign, they identified media opportunities, and hired us to produce a targeted public service announcement. The 60-second PSA promotes a proactive approach to eye health combined with early screenings. Voice and on-screen messages received a compelling boost with the gracious participation of TV personality and real-life doctor, Lisa Thornton. click TO View Video