Spark [Barbara_Sheen]_Steve_Jobs_(People_in_the_News)(Bo | Page 93

Index
Brattain, Walter, 21
Breakout (video game), 34, 35, 36
Brennan, Chris-Ann, 26,
52–53, 54, 65
Advertising. See Marketing
Alcorn, Al, 33
All One Farm, 37–38
Allen, Paul, 42
Altair 8800, 42
Alto computer, 54–55
Amelio, Gil, 67, 68, 69, 70
Anzur, Terri, 10
Apple Computer Company
financing, 43, 49, 54
first order, 43–45
founded, 8, 10, 42
growth, 49, 50
idea for, 40–42
initial reaction to, 10
Jobs's departure, 12, 54, 60
Jobs's return, 67–68, 70–72,
79–80
Jobs's treatment of employ-
ees, 51–52, 52, 57, 70–71
retail stores, 77
Sculley and, 59–60
slogan, 10, 71–72, 72
without Jobs, 67, 69
Wozniak's departure, 34
See also specific products
Apple I, 39, 40, 43, 43, 45–46
Apple II, 46–47, 48, 49,
50–51
Apple Summer Camp, 77
Atari, 32, 33–34, 35, 38
California schools, 53
Cell phones, 80, 81
Circuit boards, 41–42, 43
Clark, Rocky, 34
Computer-animation film
industry, 63, 67, 81–82
Computers
first by Wozniak, 20–22
Jobs introduced to, 22
before PCs, 11, 39
terminology, 62
See also Personal computers
(PCs); specific computers
Counterculture values, 26, 31
Cringely, Robert X., 14
Disney Corporation, 67,
80–81
DRAMS, 38, 39
Dudman, Jack, 30–31
Eastwood, Jeff, 17
Education
bullying, 19
college, 26, 27–31
computers in schools, 53
difficulties in school, 16–18
high school electronics club,
22
influential teacher, 17
intellectual abilities, 16–17, 18
Bardeen, John, 21
BASIC programming lan-
guage, 42
Berg, Paul, 60
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