Introduction
On His Own Terms
S
teve Jobs has always had extraordinary dreams, which he has
never been afraid of pursuing despite the doubts of others. As
the cofounder of Apple Company and CEO of Pixar, he helped
start a technological and entertainment revolution. Point and
click personal computers, razor thin laptops, networked busi-
ness computers, touch screen cell phones, portable digital music
devices, low priced music downloads, and digitally animated
movies might never have come into being or become so popular
if not for Jobs’s dreams.
Not an Ordinary Person
Although Jobs is not the actual inventor of these items, he is the
visionary whose boldness, passion for technology and design, and
ability to inspire others made their creation possible.
A man with many sides, Jobs has been described as charming,
egotistical, brilliant, opinionated, charismatic, stubborn, persua-
sive, and critical. He is not easy to understand. Many people
find him mysterious. But one thing is clear: Steve Jobs is not an
ordinary person. In 1976 at age twenty-one, he cofounded the
Apple Computer Company in his parents’ garage. Four years
later he was worth more than 200 million dollars. By the time
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