iTunes, iPod, and a Music Revolution
Jobs’ s next step was even more radical. Taking Apple’ s“ Think Different” campaign to heart, he decided to take the company in a completely new direction. It would change the music industry forever.
Jobs always loved music. When he and Wozniak first met their love of Bob Dylan’ s and the Beatles’ music helped bond them together. Jobs imagined consumers using their computers as a digital jukebox. There was already software available that could play digital sound files on a computer. But it was complicated to use. Jobs bought the rights to this software and had Apple engineers simplify it so that Apple owners could easily copy songs from compact discs( CDs) onto their computers. Jobs named this program iTunes.
Now that Apple users could store their favorite songs on their
Jobs introduces Apple’ s iTunes and iPod, allowing people to buy and manage their own music library.
Into the Future 75