iTunes , iPod , and a Music Revolution
Jobs ’ s next step was even more radical . Taking Apple ’ s “ Think Different ” campaign to heart , he decided to take the company in a completely new direction . It would change the music industry forever .
Jobs always loved music . When he and Wozniak first met their love of Bob Dylan ’ s and the Beatles ’ music helped bond them together . Jobs imagined consumers using their computers as a digital jukebox . There was already software available that could play digital sound files on a computer . But it was complicated to use . Jobs bought the rights to this software and had Apple engineers simplify it so that Apple owners could easily copy songs from compact discs ( CDs ) onto their computers . Jobs named this program iTunes .
Now that Apple users could store their favorite songs on their
Jobs introduces Apple ’ s iTunes and iPod , allowing people to buy and manage their own music library .
Into the Future 75