Spark [Barbara_Sheen]_Steve_Jobs_(People_in_the_News)(Bo | Page 7

Foreword F ame and celebrity are alluring. People are drawn to those who walk in fame’s spotlight, whether they are known for great accomplishments or for notorious deeds. The lives of the famous pique public interest and attract attention, perhaps because their experiences seem in some ways so different from, yet in other ways so similar to, our own. Newspapers, magazines, and television regularly capitalize on this fascination with celebrity by running profiles of famous people. For example, television programs such as Entertainment Tonight devote all their programming to stories about entertain- ment and entertainers. Magazines such as People fill their pages with stories of the private lives of famous people. Even news- papers, newsmagazines, and television news frequently delve into the lives of well-known personalities. Despite the number of articles and programs, few provide more than a superficial glimpse at their subjects. Lucent’s People in the News series offers young readers a deeper look into the lives of today’s newsmakers, the influences that have shaped them, and the impact they have had in their fields of endeavor and on other people’s lives. The subjects of the series hail from many disciplines and walks of life. They include authors, musicians, athletes, political leaders, entertainers, entre- preneurs, and others who have made a mark on modern life and who, in many cases, will continue to do so for years to come. These biographies are more than factual chronicles. Each book emphasizes the contributions, accomplishments, or deeds that have brought fame or notoriety to the individual and shows how that person has influenced modern life. Authors portray their sub- jects in a realistic, unsentimental light. For example, Bill Gates— the cofounder and chief executive officer of the software giant Microsoft—has been instrumental in making personal com puters the most vital tool of the modern age. Few dispute his business savvy, his perseverance, or his technical expertise, yet critics say he is ruthless in his dealings with competitors and driven more 6