When Apple sales slumped, John Sculley, center, lost faith
in Jobs’s vision.
over seven thousand employees. Markkula and Wozniak were
gone. A year earlier, Jobs hired John Sculley, the former CEO of
Pepsi, to preside over Apple. At first the two men got along well,
with Sculley accepting Jobs’s vision of computers as household
appliances. But when Macintosh sales dipped, Sculley lost faith
in Jobs’s vision. “Apple was supposed to become a wonderful
consumer products company,” Sculley said. “This was a lunatic
plan. High tech could not be designed and sold as a consumer
product.” 44
Sculley was wrong, but nobody knew it at the time. He felt
the only way to boost Macintosh’s sales was to make the machine
more like a computer designed for business use. In order to do
Down but Not Out
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