groups. And, because he often felt that he was smarter than almost
everyone else, he sometimes came off as arrogant, which did not
endear him to others. Steve studied the way Friedland interacted
with people and how he captivated large crowds. As a conse-
quence, Steve became more charming and better able to address
a large group. This skill served him well when he addressed
MacWorld gatherings in the future. According to Kottke,
Robert was very much an outgoing, charismatic guy, a real
salesman . . . When I first met Steve he was shy . . . I think
Robert taught him a lot about selling, about coming out of
his shell, of opening up and taking charge of a situation.
Robert was one of those guys who was always the center
28 Steve Jobs