by Elizabeth Garrett
1 . Foundation Determine goals , objectives , and strategies . Start by setting goals to drive relationships , build support , and influence others .
2 . Formula The magic formula for author marketing is 80 % writing , 20 % marketing / p . r .
3 . Author platform Author platform largely influences whether or not a writer will land a traditional publishing contract , as well as his / her success in book sales if self-published or indy-published .
4 . Winning marketing strategies Incorporate book signings , author conferences , festivals , and speaking engagements with traditional and electronic media tactics .
10 . Strategies for choosing your genre Properly positioning your book in the marketplace is imperative . n
Elizabeth Garrett of Polish Point Editing provides author coaching and editing services . She wrote and produced a webinar entitled “ Public Relations for Authors ,” in conjunction with Booksgosocial . com , an international author-marketing group . Backing her is a thirty-year career in public relations and marketing , writing articles , newsletters , promo pieces , and strategic marketing plans for various organizations . Her gift for gab landed her speaking engagements on radio stations internationally and television stations regionally .
Visit her at website : http :// polishpointediting . com
5 . Key influencers Create a street team or group of key influencers such as beta readers .
6 . Unique angles In order to land media placement in a competitive marketplace , pitch unique angles for you and your book that provide relevance .
7 . Marketing success Relationships are still king . Your book ’ s success largely depends on its visibility . Blends personal relationships gained through social media with the mass audience impact of traditional media .
8 . Identify marketing tactics Reach your target audience through tactics such as : blog tours , Twitter blitzes , press releases , articles in trade publications and e-zines , guest blogging , podcasting , social media posts , author website emails , and radio / television interviews .
9 . Press releases Use press releases to communicate to news media about your book . It should be relevant , have a news hook to draw interest , be accurate , and be concise .
10 Southern Writers