Southern Plug Magazine: Leaders of the New School ft Remy Ma Volume 2 Issue 1 C | Page 52

The persona of producer and singer Jahron Brathwaite, PartyNextDoor finds
the Toronto-based artist experimenting with a fractured blend of minimal hip-
hop and R&B that has drawn natural comparisons to fellow Canadians Drake
and the Weeknd. No stranger to featured appearances himself, Brathwaite has
lent his vocals, songwriting, and studio skills to a handful of Drake cuts, as well
as ones by the likes of Big Sean, Lil Yachty, and Rihanna (most notably "Work").
The first artist signed to Drake's Warner Bros.-supported OVO Sound label,
Brathwaite made his self-titled debut on the label in July 2013. A low-key
release with Drake featured on one cut, it reached number 34 on Billboard's
R&B/Hip-Hop Albums chart. A sequel, PartyNextDoor Two, followed in July
2014 with a greater promotional push. It topped the R&B/hip-hop chart and
crossed into the Billboard 200 at number 19, aided by "Recognize," on which
Drake once again provided an assist. PNDColours, a four-track EP, followed in
December 2014. A little less than two years later, "Come and See Me," yet
another Drake-enhanced track, became Brathwaite's first single to crack the
Hot 100. The achievement immediately preceded the August 2016 release of
his third album, titled PartyNextDoor 3 (which one might mistake as "PX3," due
to its artwork). The following June, after he had co-written DJ Khaled's
"Shining," appeared on Drake's More Life, and was featured on ZAYN's "Still
Got Time," he issued the Colours 2 EP. The Majid Jordan collaboration "One I
Want" arrived later that month.