Southern Plug Magazine: Leaders of the New School 2017 Volume 2 Issue 1 A | Page 85

A$AP ROCKY
Influenced by the Southern-style swagger of UGK and the rhymes
of his hometown heroes the Diplomats, A$AP Rocky gave up
slinging drugs in Harlem and moved to Elmwood Park, New Jersey,
where he started rapping. By the time he had completed his GED,
the self-proclaimed hood outcast had already gained comparisons
to Wiz Khalifa and was being championed by Fader magazine,
Stereogum, and rap superstar Drake, due to the Internet-leaked
singles “Peso” and “Trilla.” In 2011, just after he turned 22, A$AP
Rocky released the Deep Purple mixtape and followed it months
later with the digital release of his debut effort, the street album
Live.Love.A$AP. After signing a reportedly large deal with Sony, the
album was re-released in February of 2012. Even without an
official debut album, the rapper rounded out the year with a
nomination for BBC Radio's Sound of 2012 poll, performing
alongside Rihanna at the 2012 MTV Video Music Awards, playing
Lana Del Rey's husband in the singer's "National Anthem" video,
and landing a spot in a television commercial for the popular video
game FIFA Soccer 13. His official debut album, Long.Live.A$AP,
finally landed in 2013 and featured the single "Goldie." Santigold,
2 Chainz, Kendrick Lamar, and Yelawolf were among his guests,
while production came from the likes of Clams Casino, Danger
Mouse, and Jim Jonsin. Executive produced by Danger Mouse and
Juicy J, the album A.L.L.A. (At Long Last A$AP) followed in 2015,
featured FKA Twigs and Lykke Li as guests, and debuted at number
one.