Southern Plug Magazine: Leaders of the New School 2017 Volume 2 Issue 1 A | Page 125
After a false start with 50 Cent's G-Unit label, the career of O.T.
Genasis truly took off when Busta Rhymes caught the Atlanta-born,
Long Beach-raised rapper performing the early-2014 single
"Touchdown" not once, not twice, not three times, but four
consecutive times for a demanding but rapt crowd. Born Odis
Oliver Flores, O.T. Genasis subsequently joined Busta's
Conglomerate Entertainment label, appearing on Catastrophic 2
and signing to parent label Atlantic for distribution. Together they
released a version of "Touchdown" with verses from Busta and
French Montana. The relatively relaxed follow-up single, "CoCo,"
another ode to dealing cocaine, was released that November and
swiftly became a bigger hit. Plans to release a major-label debut
album in 2015 failed to materialize, but the rapper launched 2016
with three similarly named singles, "Do It," "Cut It," and "Push It."
The latter track appeared on his late-year mixtape Coke N Butter,
which featured guests like 2 Chainz, T.I., YG, Remy Ma, and Migos'
Quavo.