Southern Plug Magazine: Leaders of the New School 2017 Volume 2 Issue 1 A | Page 104

Together with production partner DJ Paul, Juicy J played an
important role in the South's rise to prominence within the
once East and West Coast-dominated rap industry. Behind the
duo's leadership, Three 6 Mafia rose from an underground
phenomenon in Memphis to a nationally recognized rap
empire, spinning off numerous solo albums for the collective's
many members in the mid- to late '90s. Juicy also raps as a
member of Three 6 Mafia and contributes rhymes to most of
the albums he produces for such artists as his brother Project
Pat, Gangsta Boo, La Chat, and Tear da Club Up Thugs.
Moreover, Juicy J ventured into filmmaking with Choices
(2001), and helped launch Wiz Khalifa's imprint Taylor Gang in
2011 as the label's co-owner. A fruitful solo career followed,
along with the collaborative chart-topping 2013 hit "Dark
Horse" with pop superstar Katy Perry.