BUSINESS SPOTLIGHT
Raised in Virginia , Niche began playing the drums at the age of 12 . He attended Virginia Commonwealth University for three years , where he pursued a degree in music . After leaving school to join the Army , he was deployed with the 2nd Infantry Division to Ar Ramadi , Iraq , located in the dreaded Sunni Triangle . During his time in Iraq , Niche sought refuge in his music . Here is where he honed his skills as an Emcee under heavy gunfire “ Ugly Money ,” and his fellow comrades confided in Hip Hop to release the stress of the ongoing war . Once returning stateside Niche Under the name of P-Nyce began his he quest to tackle the entertainment field ! Doing countless tours , shows and events , he ended up be called upon to be a Radio Jock at Augusta ’ s Power 107 ( WPRW ) where he held down “ Nyceman Radio ,” the # 1 Show in the market for two years . Inking a Deal with 8ball & MJG ’ s Push Management in 2014 Niche has been nonstop ever since ! Release music with Young Dolph “ Roll On ”, 8Ball “ F ** Better ” Skooly , Bigga Rankin , Blac Youngsta and more ! With Talent and a tremendous work ethnic to match . After retiring from rapping in 2018 , Ugly Money then turned his focus on the business end of the industry . Accepting the position of A & R at “ FREEBANDZ ENTERTAINMENT ” ( Future ’ s Label ) in 2019 and the “ Ugly Money Podcast ”, which has quickly become one of the largest rising platforms in the south , with countless memorable interview moments with Yung Joc , Foogiano , Bigg Gipp and more ! He currently is building a 4,000 square foot media complex ( Ugly Money Studios ) and now is Manager of rising Hiphop sensation “ China Monai ’ Ugly Money Niche is a name to watch in the industry . You never know where he will pop up at !
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