4 5 6 7
Love people , not machines .
You have to love training , educating people and stay abreast of the latest technology . The right person to run the equipment is more important than the latest and greatest machine . The right machine and the right person make all the difference .
Surround yourself with people smarter than you .
There are trade groups and trade shows for each industry . Make sure you are members of these groups and attend them annually . Seek out the smart ones in the group and make them your mentors . Look for mentors and relationships within your community to surround yourself with . Share ideas , experiences and learn from their knowledge base . Who do you want to be when you grow up as a company ?
Like yourself and your company .
Do you like yourself and your company and what you stand for ? If not change both until you get it right . If you don ’ t believe in yourself and what your company stands for , who else will ?
Mak time for non-profits and community service .
Make sure you and your employees take time for community service . This is what makes a good community to run a business . A healthy , happy town is good for business . Think LOCAL when buying .
Diane Fischer
President
L & D Mail Masters , Inc .
Diane is the president and owner of L & D Mail Masters , Inc . with an extensive background of 30 years experience in direct mail . This has enabled her to mold L & D Mail Masters into a technologicallyadvanced direct marketing company whose mission is to help their clients .
SEPTEMBER / OCTOBER 2022
43