2019
KATIE SUTTER
account manager at
ProMedia Group
Many people who land on the 20 Under
40 lists are those who are involved in
building a community.
They often are elected officials or com-
munity organizers, doing the work behind
the scenes to physically transform a city
or town. On the other end of the spectrum
are those whose responsibility it is to
showcase what’s being done in an engag-
ing way.
Enter people like Katie Sutter, who
was recognized just last year. Though not
much has changed as far as her client list
goes, Sutter said she feels like she’s going
pedal to the metal.
“I feel like we’re busier,” she said.
“I feel like there is a lot going on with
the City of New Albany and the City of
Jeffersonville. I’m involved with media
relations and social media, and we live in
such a connected world. I look at my role
as the liaison between the public and their
city leaders.”
And she’s right. Jeffersonville and New
Albany — both clients of ProMedia —
are undoubtedly cities on the rise.
Sutter’s biggest tool is social media.
Over the past year, she feels like engage-
ment with her audience has ramped up.
One new initiative of which she’s proud
is the “#OnlyINJeff” on social media.
“In the City of Jeffersonville, we’re
pretty proud of that,” she said. “That was
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May / June 2020
put out last year. It highlights the city in
a way that separates it as a unique region
within the state. We’re proud of that.”
New Albany also has made great strides
in recent years, with things like the Gre-
enway and historic preservation through-
out the city.
ProMedia started as a video production
company, and anytime the crew is able
to throw something visual together, they
jump at the opportunity.
“Our company is able to showcase our
skills to better showcase the city,” she
said.
Sutter said she enjoys getting to see the
inner-workings of a city, and she praised
both mayors, Jeff Gahan and Mike
Moore, as being very active in making
improvements happen.
Watching them go through the process
and see something through from begin-
ning to end is quite an experience, she
said. When it’s a project that enhances the
city, it makes it even more special for Sut-
ter, since she grew up in the area.
“It’s totally different from when I was
in high school,” she said. “Now, I see
both communities as a destination spot.
I get to use my job to promote that even
more. We don’t have to reach very far
for that message. It’s neat that people are
noticing the City of New Albany and the
City of Jeffersonville.”