Southern Indiana Business March-April 2020 | Page 9

we competed for. When I drive by some of these buildings at River Ridge or the Ports of Indiana and I see all of these cars in the parking lots, it makes me feel good. Maybe we did our jobs correctly, and these folks have opportunities to improve their lives. That’s what I love about my job. We also increase the tax base here. For every project that we bring in or every company we’re able to expand, we’re able to retain that tax base and those jobs. If we’re able to grow companies, that’s even better. In theory, we’re reducing the burden of government, but increasing the tax base. Increasing the county average wage is another big one for me. I talk a lot about wages. I look at our average wages in Clark, in Floyd counties in the last two or three decades, and it’s steadily increased. I actually ran some numbers [recently]. We announced 11 projects last year, and our average wage was $25.96. The county average wage for Clark is $19.47, and Floyd’s is $20.03. We were able to attract those jobs that pay above the county average. 2 What role does the economic / business environment of a community play in shaping its culture? It’s critical. If you’re a community that has no growth and you’re sort of stagnant, you’re slowly dying on the vine. You want your community to be prosperous. You want there to be opportunities for folks to engage in the community. You want a high quality of life and a high quality of place, and those things don’t exist in communities where your unemployment rate is high and where there are no opportunities to grow as citizens. I think the most successful communities are the ones who invest in their future. If you’re not having progress, then you’re having regress. That’s a problem. 3 What’s unique about Southern Indiana that makes it such a hotbed for growth? What’s interesting here is that we are known as being part of a city in a state that we’re not a part of. From a marketing standpoint, some folks would look at that as being very challenging. I think it’s the greatest spot to be in. We have instant access to all of the downtown amenities of an urban center like Louisville. But when you’re in Southern Indiana, in many ways, it’s different. I always joke and say we’re 20% of the region but 80% of the opportunity. When folks look at the Louisville market and they want to either locate here or expand here, we have lots of land availability. We have an excellent tax climate and cost climate for business, all within easy access of that downtown core. Think about it — downtown Clarksville is 90 seconds from downtown Louisville. That’s pretty amazing, and there’s not many places that have that. I will also say that the ability to go from urban to suburban here is pretty amazing. You can get from one to the other pretty easily, quickly and cost-effectively. We’ve had consultants in from other areas to look at our community, and that’s one thing they note. From our offices, you don’t have to drive very far to see cows, but you can see downtown Louisville from here, too. If you live in downtown Louisville, within 20 minutes, you can be on an active farm or winery and really have a day in the country, and get right back home without being gone all day. We also have what we call the “four Rs” — rail, runway, river and roads. Not many communities have all of those things. We have all of those here within easy access of each other. We’re at the center of a spider web of interstates that help get people and products in and out fairly quickly and easily. We also have access to the river, with two very active ports. We have our airports, and also the railroads. That’s a big advantage. For a lot of businesses, that’s one of those boxes you want to check. 4 What sort of trends can we expect to see in the economy of Southern Indiana as the region continues to expand? We’ve seen a bump in pharmaceutical companies that have been looking at our area. We’ve had some project announcements around that, and I think that will continue to grow. Something that is sort of relatively new to us is a recently announced CBD extraction project. I think that business is going gangbuster. It’ll be interesting to see what opportunities we will have as we develop products, particularly food products, that utilize hemp oil. River Ridge just opened up their gateway area. That’ll open it up for headquarters’ locations and research-and-development facilities. Of course, we still make things here, so I don’t see our manufacturing declining. I think we’ll continue to see growth in that, which a lot of areas can’t claim. Indiana is still a manufacturing state, and Southern Indiana is no exception. I used to joke and say that we make everything from biscuits to barges. Our economy is so diverse. In the recession, that played well to us. We survived, because we had large diversification. That’s one thing we recognized as an organization. If we don’t have all of our eggs in one basket, we have the ability to weather the storm of a recession. We actually implemented this in our strategic plan. Now, since we can’t say biscuits anymore because General Mills is gone, and we can’t say barges anymore since Jeffboat is gone, we say bourbon and bolts. We have Posco at the port, then we have Sazerac that used the General Mills facility in New Albany. 5 In addition to businesses, what other components and amenities are vital in making a community “click”? One thing is you have to go to the customer. The customer isn’t always going to come to you. I spend a lot of time on the road, both domestically and internationally, telling our story. A lot of folks, when you say Southern Indiana, they ask, ‘Where is that?’ I tell them we’re part of the Louisville market, and they might know that. Then, I’ll ask if they’ve ever heard of the Kentucky Derby. They may not know that. Then, it’ll come to them, and they’ll say, ‘Kentucky Fried Chicken?’ So we can start with that. Always think of us as being ‘Horton Hears a Who.’ We’re always that dust speck in the field of clover trying to get the world to notice where we are and who we are. Unfortunately, not everybody is going to come to us. We have to hit the road and attract that business. March / April 2020 9