storytelling in a way that is incredibly unique. It adds another major destination experience to Lake Cumberland and helps position the region as much more than a lake destination alone.
" What makes it especially meaningful is the story behind the brand itself," she added. " Horse Soldier was founded by American military heroes whose story represents sacrifice, resilience, patriotism, and service to this country. There is something incredibly fitting about celebrating America’ s 250th anniversary alongside a brand built on those values. The combination of bourbon, patriotism, military heritage, and small-town Kentucky creates a story that resonates far beyond our region. It feels authentic to who we are."
Usually, Professional Bull Riding events only happen in that space far beyond this region— but not anymore. The PBR Freedom Invitational will be held Friday and Saturday, July 3 and 4, and is part of the PBR Challenger Series, which features some of the most exciting action and top names in bull riding— making it a massive sports event to bring to Somerset. Tickets are available at https:// www. exploretock. com / horsesoldier-bourbon.
" Any large-scale event that someone brings to Somerset, whether in private sector, nonprofit, or government-based, is always an asset," said Ikerd, who noted how the event will open the community up to an entirely new group of visitors who might not have been here before. " Not only as an economic driver for our entire county but also as a cultural driver.... I ' m honored and humbled that Horse Soldier chose Somerset as their forever home, but to have them host a top tier event partner like PBR in Somerset is incredible."
Said Allen, " Events like this bring national attention, new visitors and incredible energy to our community, restaurants, hotels and local businesses, while showcasing that Somerset can compete on a major stage. It ' s another example of how our community continues to grow as a destination for world-class events and unforgettable experiences while boosting our economic impact!"
For more information on this summer ' s events, promotions and more, visit lakecumberland250. com or follow " Lake Cumberland 250 " on Facebook.
Model: Claire Thompson at Lee ' s Ford Marina Photo by Kayla Rider Photography
June 2026 SEKY- Southeast Kentucky Life • 11