South magazine 60: Celebration & Arts Issue | Page 19

FACE OF
PUBLIC
RELATIONS
ABSHIRE PUBLIC RELATIONS
MEET JENNIFER ABSHIRE – What
began 15 years ago around a kitchen table
and one client has since blossomed into
a distinguished, award-winning public rela-
tions firm. With the tagline, “We take the
puzzle out of PR,” the Abshire PR brand is
readily recognized throughout the region
across a plethora of industries including
tourism, legal, financial, retail, economic
development, real estate, education,
government — and the list goes on.
The face behind the brand is none other
than one of South’s former “Stars of the
South,” Jennifer Abshire. The savvy CEO
began her career in the nonprofit world
where she was responsible for raising
$3 million a year at the age of 25 and later
served as executive director of Savannah’s
Olympic Committee, which some may
remember was an extraordinary moment
for our little-big town. Fast-forward a few
years and Jennifer had a rolodex money
couldn’t buy and loads of experience work-
ing with major players across the state,
solving problems and making key
business connections.
When the Olympics were done, Jennifer
decided to roll the dice and gamble on
herself. Today, she’s grown her team to
five dynamic professionals including com-
pany president, Susan Hancock, known for
her undying enthusiasm and leadership
expertise, Nancy Fullbright, the copy queen
and VP of media relations, and Kara Ford,
a former APR intern who now operates as
VP of accounts. Morgan Sawicki, a recent
UGA grad and technology guru, just joined
the team as an account executive.
Each recruited for different strengths,
APR mobilized a firm worthy of the hype.
Speaking of mobilize, you won’t find Ab-
shire PR sitting still for long. This PR team
prides itself on its ability to work virtually
and on the go. Whether that includes get-
ting the work done in a board room or from
the car, they are as efficient as breathing.
There are two things you can always count
on from this crew: quick