SOURCE Magazine Fall 2021 October/November 2021 | Page 21

lots stop these GROWMARK and FS experiences at outdoor farm shows .

oor Show Managers Get It Done

lots stop these GROWMARK and FS experiences at outdoor farm shows .

ing Communication Manager kwolf @ growmark . com
The FS exhibit at the 2021 Illinois Farm Progress Show covers more than ½ acre and features engaging exhibits that promote a variety of FS products and services . e members of te Communication nsible for all aspects Illinois and Iowa ncluding pre-show he 125 FS company companies who will ing the three days of
re-show set-up , on , and because unique challenges in , mud , early noon heat . During ow , Bev , Niki and om 6 a . m . until until they have ycled cardboard is ready for the ay , after the show ating to their hotel t , they will work upport crew of FS es , vendors and down exhibits and lers that will be y the next morning .
Depending on forklift availability , by 5 p . m ., trailers are loaded and being driven off the show grounds and Bev , Niki and Mindy are finally on their way home after being on-site for two weeks .
Their post-show activities include returning multiple 55 ” monitors , laptops , and tablets , and dozens of large storage containers of fabric display-skins to climate-controlled storage units , and a journey to the Alpha Distribution Center to ensure inbound materials stored there are appropriately identified to be re-inventoried . This is also when surveys are launched to all FS employees who staffed the show to solicit their feedback about the event , and final payments are processed . By January , planning for the August 2022 show will be underway .
Outdoor shows require unique expertise , and the willingness to pitch in to do tasks that range from ensuring Wi-Fi connections are strong , to moving the heavy boxes containing the thousands of FS shopping bags that will be given out during the show .