SotA Anthology 2020-21 | Page 58

Esther Smedley & Ellie Gawthorpe
Joe Biden s 2020 Presidential learn about others opinions .”
Twitter Campaign
Rossini , P & Stromer-Galley , J ( 2020 , p . 2 ). The freedom
Ellie Gawthorpe to share one s opinion , alongside the potential of
This paper intends to analyse learning from other individuals the presentation of Joe may encourage users to
Biden s 2020 Presidential acknowledge the different
Twitter campaign whilst perspectives of an argument . critically reflecting on that the Part of democracy is having campaign remains democratic . the freedom to express
This introduction will briefly yourself and to be heard . discuss the methodologies of So , the affordance of public academic literature relating to discussion which Twitter past presidential campaigns enables is of high value for this as well as a news article on reason . Another affordance
Biden s Twitter campaign . The of Twitter is having the option literature to be reflected on to use hashtags . Hashtags is as follows ; Kreiss , D et al . are used to collate and
( 2018 ), a study which analysed share information regarding the social media strategies specific topics . On Twitter , of presidential campaigns this affordance has enabled during 2016 , and conducted for online campaigns and qualitative interviews with movements such as the campaign professionals ; # blacklivesmatter and # metoo
Stromer-Galley ( 2019 ), an movement to gain significant academic text introducing the traction online . According history of past presidential to Geboers & Van De Wiele campaigns ; Bekafigo , E . V , et al , ( 2020 ), the visibility and
( 2019 ), a study that used focus spread of hashtags can grow groups and questionnaires to due to participatory iteration . It find the effects of polarization is this iteration , the repetition conducted in 2016 before of using hashtags and heavy the presidential election ; sharing , which successfully
Puetz , K . A ( 2020 ), a study of enables campaigns to become the rhetorical devices used visible across Twitter . The in Barack Obama s 2012 affordances of Twitter are presidential Twitter campaign ; crucial for the creation of and an article by TIME ( 2020 ), democratic discussions and which briefly discusses the as a result of this Twitter , tactics employed by the 2020 therefore , can be recognised
Biden campaign . as a social media platform in which notoriety and support
Twitter consists of multiple for a campaign can be affordances which when achieved . used correctly , can impact positively on online democratic
Even before 2020 , Biden had discussion . The option to previously run for president in reply to other people provides both 1987 and 2008 , and more Twitter users with a platform importantly , during 2009-2017 to discuss their viewpoints he was the 47th vice president and ideas . This affordance alongside President Barack is crucial for democracy as
Obama . In 2017 Biden was political talk is a source of awarded the Presidential information that allows voters
Medal of Freedom with to form preferences as well as
Distinction ,” by Obama , which
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