Yidan Gao
an ethical business that has respect to the urban communities , combining ‘ ethical togetherness ’ with consumption ( Georgiou , 2013 , p . 63 ). In the film , Mei launched ‘ the W . O . W Project ’, which aims to connect communities and foster creativity . Hence , she holds various activities including talks , screenings , and internship schemes at the shop to bring the urban dwellers together , which manifests Mei ’ s sense of responsibility to the communities . Georgiou ( 2013 , p . 63 - 65 ) argues that in vernacular cosmopolitan cities difference drives contact between alterities . Wing On Wo becomes an urban contact zone under the W . O . W project , as it provides a platform for different urban dwellers to encounter different cultures and people . The participants in her cultural events exhibit their willingness to engage with others in cosmopolitanism ( Georgiou , 2013 ; Hannerz , 2006 ). Therefore a vernacular cosmopolitan city entails morality from openness to others and contacts with the alterities .
Neoliberal cosmopolitanism is not practice-oriented but consumption-oriented ( Georgiou , 2013 ). In the post-industrial cities , capitalist cities transit from a producer to a consumer society ( Bauman , 1998 ). Molz ( 2016 , p . 33 ) argues that ‘ references to
Figure 3 : a shopping mall ( Expedia , 2015 )
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