However, allergic reaction among consumers to sorbic acid is expected to limit market growth to a certain
extent.
The market is broadly categorized into three major segments based on the application type such as food &
beverage sector, industrial chemicals industry and pharmaceuticals. The food & beverage sector is considered
as one of the fastest growing segment in the sorbic acid market with substantial revenue generation in the last
few years. Growing popularity of sorbic acid in the food & beverage segment is attributed to the enhance shelf
life of the product and changing food habits. The pharmaceutical segment has also witnessed substantial growth
owing to the unique properties associated with sorbic acid.
The market is divided by region as North America, Europe, Asia-Pacific, Latin America and Africa. North America
has shown major growth in recent years owing to the rise in the implementation of latest technologies in food
& beverages industry, changing lifestyle, increase in the number of research & development activities in the
region and existence of well-established industrial infrastructure.
Asia-Pacific region is predicted to hold major market share in the sorbic acid market with massive growth in
forecast period. Countries such as India, China and Japan are leading the Asia-Pacific market with strong
economic growth, changing food habits, increasing demand for packaged food products, rising per capita
income, and significant investment by leading industry players considering potential growth opportunities in
the region.
The key players in the sorbic acid market are Eastman Co., Solvay S.A., Celanese Co., Pt Halim Sakti Pratama Ltd.,
Qingdao Kaison Chemicals Co., Ltd., Suzhou-Chem, Inc., Avatar Co., KIC Chemicals, Inc., Prinova USA Co.,
Continental Chemical USA Ltd., Rose Foodstuff Chemistry Co., Ltd., Seidler Chemical Co., Inc., and Wego
Chemical & Mineral Co.
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