NEW SAVINGS !
GET PAID TO TRADE
Lenses sold separately
GET THE GIFT YOU WANT
ALPHA 7 IV – LOWEST PRICE EVER !
• 33MP 1 BACK-ILLUMINATED EXMOR R ™ SENSOR
• 4K 60P 2 10-BIT 4:2:2 AND 7K OVERSAMPLING
• BIONZ XR IMAGE PROCESSOR
• 3 " VARI-ANGLE TOUCH LCD
• EXPANDABLE ISO UP TO 204,800
• REAL-TIME EYE-AF : HUMAN , ANIMAL & BIRD
Eligible Products :
CAMERAS MODEL #
LENSES MODEL #
TRADE-IN
BONUS CREDIT
Alpha 7 IV Camera Body / Kit - JUST ADDED ILCE7M4 $ 200 Alpha 1 Camera Body ILCE1 / B $ 1,000
Alpha 7R V Camera Body ILCE7RM5 / B $ 500 Alpha 7S III Camera Body ILCE7SM3 / B $ 300 Alpha ZV-E1 Camera Body / Kit ILCZVE1 $ 200 Alpha FX3 Cinema Line Camera Body ILMEFX3 $ 300 Alpha FX6 Cinema Line Camera Body ILMEFX6V $ 700
TRADE-IN
BONUS CREDIT
FE 12-24mm F2.8 GM SEL1224GM $ 150 FE 14mm F1.8 GM SEL14F18GM $ 100 FE 16-35mm F2.8 GM SEL1635GM $ 100 FE PZ 16-35mm F4 G SELP1635G $ 100 FE 20-70mm F4 G SEL2070G $ 100 FE 20mm F1.8 G SEL20F18G $ 100 FE 24mm F1.4 GM SEL24F14GM $ 100 FE 24mm F2.8 G SEL24F28G $ 50 FE 24-70mm F2.8 GM SEL2470GM $ 100 FE 24-70mm F2.8 GM II SEL2470GM2 $ 100
Trade-in any working interchangeable lens camera and / or lens from any brand and receive *
STORE TRADE-IN VALUE +
UP
TO $ 1,000 IN PURCHASE CREDIT
when you apply your trade-in value towards the purchase of Eligible Products **
+ LIMITED TIME HOLIDAY SAVINGS !
LIMITED TIME OFFER : NOVEMBER 27 – DECEMBER 31 , 2023
LENSES MODEL #
TRADE-IN
BONUS CREDIT
FE 24-105mm F4 G OSS II SEL24105G / 2 $ 200 FE 35mm F1.4 GM SEL35F14GM $ 100 FE 40mm F2.5 G SEL40F25G $ 50
FE 50mm F1.2 GM SEL50F12GM $ 100
FE 50mm F1.4 GM SEL50F14GM $ 100 FE 50mm F2.5 G SEL50F25G $ 50 FE 70-200mm F4 Macro G OSS II SEL70200G2 $ 100 FE 70-200mm F2.8 GM OSS SEL70200GM $ 100 FE 70-200 mm F2.8 GM OSS II SEL70200GM2 $ 100 FE 70-300mm F4.5-5.6 G OSS SEL70300G $ 100 FE 85mm F1.4 GM SEL85F14GM $ 100 FE 90mm F2.8 Macro G OSS SEL90M28G $ 100 FE 100-400mm F4.5-5.6 GM OSS SEL100400GM $ 100 FE 135mm F1.8 GM SEL135F18GM $ 100 FE 200-600mm F5.6-6.3 G OSS SEL200600G $ 150 E PZ 10-20mm F4 G SELP1020G $ 50 E 11mm F1.8 SEL11F18 $ 50 E 15mm F1.4 G SEL15F14G $ 50 E 16-55mm F2.8 G SEL1655G $ 100 E 70-350 mm F4.5-6.3 G OSS SEL70350G $ 100
For more information : https :// alphauniverse . com / promos / trade-in-trade-up * Sony Authorized Retailer determines whether it participates in the Trade-In Trade-Up program and the timeframe that it will participate between 11 / 27 – 12 / 31 / 2023 . ** Eligible Products listed in above chart . Offer , during Promotion Period , consists of up to $ 1,000 credit toward the purchase of each Eligible Product . During the Promotion Period , participating Sony Authorized Retailers will add a discount as specified herein to consumer ’ s purchase receipt for every eligible trade in of one ( 1 ) a working digital or film interchangeable lens camera or lens ( as specified herein ) for every purchase of one ( 1 ) Eligible Product listed herein , usable at the time of Final Checkout or at the point of sale register . Sony Authorized Retailer may offer , on its own and in its sole discretion , a Trade-In amount that is separate and in addition to this offer and such Trade-In amount may vary including according to condition and age of the Trade-In . The discount amount is not a cash equivalent , may not be redeemed for cash , and is available only for the purchase of a new Eligible Product at the time of Trade-In . The discount to the consumer is forfeited if the new Eligible Product is returned for any reason or cause whatsoever . The Traded-In / used product must be surrendered at time of Trade-In ( for e-commerce execution , physical receipt by the Sony Authorized Retailer or notification from carrier is considered an act of surrender ). Multiple Trade-In discounts cannot be combined and applied to the purchase of any one item . © 2023 Sony Electronics Inc . All rights reserved . Sony , its logo and the Sony Alpha logo are trademarks of Sony Corporation . Prices and offers non-redeemable for cash , non-transferable and may not be combinable with other offers / discounts . Offer valid on in-stock items only . No substitutions or rain checks issued . Other restrictions may apply . Reseller prices may vary . Prices and offers stated do not include tax or shipping . Specifications , availability , prices and terms of offer are subject to cancellation or change without notice . Sony is not responsible for photo-graphic , typographic or system errors .