SOMA Magazine SOMA Spring Fashion Issue | Page 36

and of course monograms. No more overly precious Preppy Handbook-style lettering, though- the inspiration here is decidedly less polished. Anya Hindmarch, who has designed quite a few It Bags of her own in the course of her career, is currently on the forefront of the personalization trend with her eightiesstyle bubble letter stickers, designed to temporarily deface your Hermes bag in an on-trend manner. Our next street fashion plate, whippet-thin JapaneseAmerican California girl, Rumi Neely, known for her stylish blog, Fashion Toast. Neely is also the creative director of the fashion line Are You Am I, and also a Next model. Compared to Chiara Ferragni, Neely is more of a monogamist when it comes to her accessories. Lately, if her Instagram is any indication, she has been pairing a small YSL Tassel Bag with the aforementioned fluffy Fendi keychain, high-waisted vintage Levis, a crop top, chunky-heeled booties, and a black velvet choker necklace from her own line. Fashion bloggers need their hands free for selfies—hence evening bags are more bound to be a structured cross-body rather than a too-fussy clutch. Neely occasionally swaps out her trusty YSL for a similar Louis Vuitton model, or a retro-logo Gucci, and if she needs a larger bag that fits more 34 than an iPhone and a tube of lipstick,