Future Stars of Fashion
Bleach Project
Yasir Bawazier
TEXT BY VALERIA MERCADO
Everybody wants to be a cool kid. Whether you’re fourteen
or forty, the allure of the dubbed “cool kids table” exists in all
sectors of life; it merely transitions from the best table in the
cafeteria to the VIP section of the lounge. One thing however,
remains the same, fantastic clothing makes for a (seemingly)
cool human being, and thanks to James Dean, the coolest you
could possibly be is in your favorite t-shirt and jeans. Created
as an alternative uniform for submariners working in extreme
conditions, the basic cotton tee has now cemented itself as
a fashion staple.
A leading innovator, the t-shirt has been a canvas for tie-dye
and the (regrettably famous) tuxedo print, as well as new digital
graphic designs. And after years of “comfort” and simple screenprinting, the all-over graphic print has finally been exhausted.
The basic graphic tee is no more. Street wear is running rampant, runways are taking cues from urban cool kids, and a classic
staple is being redesigned. Innovative hemlines and unisex sizes
create a new androgyny for men, new technology [