SOMA Magazine SOMA Film and Music Issue Aug 15 | Page 14

Future Stars Of Fashion

D’clic
text by JOa bOhOrquez

When we talk about design with purpose we talk about D’Clic.
A cutting edge Fashion Company founded by San Franciscobased, French designer and entrepreneur Martial Yapo; a
former partner of the iconic wine bar “Amelié” and creative
mind of D’clic.
The designer developed his skills while attending architectural school in northern France during his 20’s; during this time,
Martial was competing as a national athlete representing France,
which allowed him to travel around the world. As being on airplanes constantly was part of his life, the designer grew a special
interest in airplane buckles and belts. He then decided to transform them into staple urbanwear pieces while using them in a
variety of garments that would become the beginning of D’clic.
The made in USA brand makes a bold statement by using
functional, durable and stylish materials. Architectural shapes
come together with techniques like deconstruction of everyday objects: take a shopping bag for instance, the ingenious
designer has the ability to take simple items, rip them down into
parts and put them back together into sophisticated morphological designs.
The beginning of this fashion brand was modeled by a basic
airplane seatbelt. Simple airplane belts turned into lighter, thinner belts that have now transcended into a high-end version of
leather accessories.
Each leather belt is branded through metal press by hand
with the numbers 76000 and 94115, indicating the zip codes of
12

Yapo’s hometown: Rouen in northern France, and San Francisco;
his current city.
The artisanal brand goes back to crafting while using
complicated folding techniques and careful stitching to give life
to contemporary statement pieces.
Seeing things not for what they are but what they could
be, and reflecting his architectural background, Martial is the
engineer of innovative designs made with bold lines that construct asymmetric and geometric shapes with unrestrictive style.
Everyday objects become art and art becomes wearable
with D’clic. A conceptual brand with edgy-chic; street-style that
inspires the senses through quality, texture, design and comfort.
Martial works to create fashions with durable materials made
with leather, nylon and traditional denim with a fresh clean cut
while using traditional colors such as wood tones, wood timber
tones, black and rich reds combined with the metallic colors
of the buckles. Creating a harmonious combination of epic
elements together into sharp modern ideas.
This brand will continue to offer character in urban wear as it
evolves with its exciting pieces that don’t pay attention to trends
but are rather an expression of a soul. As Martial Yapo says, “A
creator should not betray himself, creators should be true art,
the true fruit of creation of spirit and soul”.