Solutions February 2018 | Page 40

it! Paul does not shy away from the truth, but carefully tailors his message to the culture of his listeners( even quoting some well-known Greek poetry to reinforce his point). When we look at his messages in Jerusalem, Ephesus, or Corinth, it is clear that they not identical. Paul had taken the time to get to know the culture of his audience, and we would do well to do the same. If we launch into our presentation of the gospel without first taking the time to listen to the world around us, the most important message of all time may fall on deaf ears.
Even Christ, when explaining deep spiritual truths to the masses that flocked to hear Him, wove into His words stories of lost coins and wayward sons. He pulled back the curtain to the Infinite with a kind but, sometimes, painfully direct
style that resonated with thousands searching for hope. His love for them was evident. If we want people to take what we say seriously, we must take the greatest commandment seriously. Genuine love opens ears and bypasses the filter of skepticism.
If the importance of a message determines the urgency to communicate it, the good news of God’ s rescue plan for humanity should be right at the top of the list. From the printing press to radio broadcasting, the church has always reached for the most effective tools to share the gospel with a world that desperately needs it. Our current world of digital communication is no exception. We need to leverage every tool at our disposal to bring God’ s plan of redemption to a generation that is grasping for truth.
40 Solutions