On the information front, Facebook and Twitter were also used, not only to collect
and disseminate information, but also to counter possible misinformation. JTF
public affairs personnel used cameras on their cell phones to "Twitpic" key
activities and then post them on Twitter and on JTF's Facebook page. The JTFHaiti's Joint Information and Interagency Center also contributed to the JTF's
information management and communication efforts. One of the key products
from this center was daily talking points – which provided the overall communication goal, target audiences, themes, and top-line messages.
Although the U.S. administration had issued guidance that the Haitian relief effort
was to be a unified whole-of-government effort, with USAID as the federal lead
agency, the roles, responsibilities, authorities, and required capabilities of USAID
and other players were not clearly defined. There were no specifications on
subordinate relationships or divisions of labor. USAID had too few personnel on
the ground to form and lead the robust planning that was required early on, for a
crisis of this size and scope. Therefore, JTF-Haiti provided a number of planners
to USAID to assist on this complex initial planning effort.
The close proximity of JTF-Haiti to the U.S. Embassy was a key factor for
facilitating the desired whole-of-government response. The JTF established
its headquarters next to the American embassy, which was also close to the
MINUSTAH headquarters, and this physical co-location greatly simplified
coordination, collaboration, and communication. Staff working relationships
were quickly developed, and these relationships paid dividends throughout the
operation. Additionally, liaison officers provided to/from JTF-Haiti also greatly
benefited communication and unity of effort.
Initially, the JTF commanders and staff did not fully appreciate the number of
humanitarian organizations that had been in Haiti since before the earthquake.
There had been over 1,000 NGOs working with the UN Office of Coordination
and Humanitarian Assistance in Haiti. However, within the first couple weeks,
the JTF worked closely with the UN (the UN Coordinating Support Committee in
Haiti) to develop UN-approved coordination processes to fulfill perceived
requirements – in which requirements were raised, validated, and passed to the
appropriate organizations. The JTF additionally worked to coordinate requirements and activities within the UN "cluster system" to ensure unity of effort.
In the first few weeks, it became apparent that the biggest challenge facing the
Haitian government was the IDPs – especially those who had set up spontaneous settlements in areas prone to flooding. At the strategic level, the JTF and
USAID worked closely with th HS