3. The rear detachment of the lead Service Component Command should
support the forward element with a daily report that tracks the status of: the
media environment, Public Affairs operations/actions, product development,
product clearance (for release), and product dissemination.
Implications.
Without a "whole-of-government" Public Affairs team effort, without key
"enablers" such as the JPASE and PAD/MPAD, and without dedicated rear
detachment support, the forward-deployed Public Affairs military personnel will
be hard-pressed to meet the extensive demands of the U.S., international, and
host nation media on a high-visibility FHA/DR mission such as OUA.
Event Description.
This lesson is based on the article "Communicating Ebola: Lessons in Public
Affairs Contingency Operations While Setting the Theater in an Expeditionary
Environment," by COL David P. Doherty and Michael P. Whetston, Chapter 2 of
"Operation United Assistance Setting the Theater: Creating Conditions for
Success in West Africa," CALL Newsletter 15-09, June 2015.
Comments.
Related references:
1. "Ebola: Accurate Information Prevents Rumours and Panic," by Perpetual
Crentsil, Policy Note 5/2015, The Nordic Africa Institute, 7 April 2015.
2. "International Ebola Response and Preparedness," Lead Inspector General
(IG) for Operation United Assistance (DoD) (in conjunction with IGs of USAID,
DOS, and HHS), 31 March 2015. See section on "Supporting Public Outreach
and Communications" on page 62.
c. TOPIC. Military Command and Rapid Entry for Foreign Disaster Relief
( 2312 )
Observation.
Rapid deployment of 3d Marine Expeditionary Brigade (3d MEB) and Joint
enablers, along with immediate involvement of close-at-hand U.S. military
assets, were the keys to success for U.S. Foreign Disaster Relief efforts in the
Philippines in the aftermath of Super Typhoon Haiyan.
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