Page no:73
MT31: RESEARCH METHODOLOGY & STATISTICAL TOOLS Objective: Research is a tool which helps the manager to identify, understand and solve management problems. Research improves the decision making ability of the manager. The objective of the subject is to create scientific attitude towards solving a management problem and impart knowledge about tools available for carrying out research. Contents: S. Chapter Details No. Section I: Research Methodology Meaning, Objectives and Motivation in Research, types of Research, Research 1 Approaches, Research Process, Validity and Reliability in Research, Obstacles in accepting research. Problem Formulation, Hypothesis 2 Formulation, types of Hypothesis, characteristics of Good Hypothesis Meaning and Significance of Research Designs, Features of a good research 3 design, types of research design, contents of research design Census Vs. Sample. Steps in Sample Design. Determining the size of Sample. Sampling methods - Simple Random 4 Sampling, Stratified Sampling, Systematic Sampling, Cluster Sampling, Selective Sampling. Types of Data, Sources of Data – Primary 5 and Secondary Data. Methods of collecting the data. Testing the validity of the data. Measurement and scaling techniques, errors in measurement, tests of sound 6 measurement, scaling and scale construction techniques Steps in Questionnaire design, 7 characteristics of a good questionnaire Presentation, Processing & Analysis and 8 Interpretation of Data. Report Writing – layout of a Research 9 Report, Characteristics of a good research report.
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