SoCultures Magazine 2018 Vol 1 | Page 56

SoCultures October 2018 He proved a true visionary, embracing the values of excellence and unyielding professionalism, which have always defined Louis Vuitton. His building is a veritable masterpiece and is itself the subject of the exhibition on the ground floor of the Foundation, designed especially for the opening by Frédéric Migayrouto offer insights into this remarkable work. This exhibit inspires an enriching dialogue with the retrospective of Frank Gehry’s work currently taking place, with our encouragement, at the Centre Pompidou in Paris. Frank Gehry’s building is in fact the first artistic statement by the Foundation, initiating an approach to artistic creativity that debuts with the public opening and will progressively affirm its vocation. The Foundation will devote itself above all to evolving trends in art and to contemporary creation. At the same time, it will propose a sense of historical perspective, notably vis-à-vis20th century modern art. This will allow visitors to become more familiar with and approach newer creations. Indeed, looking at the past may be the best way to become more receptive to the most unexpected ideas. The Foundation Louis Vuitton invites us to see works and creations that have been collected or commissioned for their relevance to specific preferences and clearly expressed approaches. Throughout autumn 2014 and in subsequent months, the Foundation will propose a diverse array of activities: — The permanent collection, comprising works belonging to the Foundation or from my personal collection, will be displayed to emphasize the main identifying lines in a continuum from modern art to contemporary creativity. The collection will make a distinctive impression on visitors centered on a fundamental criterion, namely the ability to convey distinct viewpoints, whether transient or enduring, through individual works of art. — Temporary exhibitions will be organized in conjunction with other public and private institutions, as well as private collections, with direct participation by the artists themselves. — The Foundation will also welcome music, beginning with an inaugural performance by pianist Lang Lang and continuing with pioneering electronic band Kraftwerk in the Auditorium, a true jewel-box where canvases commissioned from Ellsworth Kelly are hung. Tarek Atoui and Dominique Gonzalez-Foerster have been invited as well for performances in other spaces in the building. The modular design of Auditorium makes this an ideal venue for novel experiences and artistic encounters. The Foundation will of course welcome young audiences, as LVMH has done for years through our educational programs. For the opening exhibition, the Foundation